THE FIRST ROWENTA VACUUM CLEANERS

In the 1970s, Rowenta establishes its reputation for attention to detail, quality, and elegance. As the brand of choice for household appliances, it expands its portfolio to include the first vacuum cleaners: upright vaccum cleaners, floor polishers, and steam cleaners. Rowenta makes major contributions to the extent that the brand is now synonymous with technological innovation and performance.

LIGHT-WEIGHT VACUUM CLEANERS

Rowenta launches the first all-in-one vacuum and cleaner in 1976: the Bully. It vacuums both water and dust (it vacuums up water but does not wash). Every detail is carefully considered to make it as practical as possible: vertical vacuum, large capacity, 5 multi-directional wheels, high power suction, and integrated noise reduction technology. It's the beginning of the vacuum revolution! More powerful than ever before, the first vacuum cleaners quickly become a flagship product for Rowenta. As a result, the company focuses on more elaborate and lighter designs.

DIVERSIFICATION INTO PERSONAL CARE

Alongside its other activities, Rowenta invests in the growing personal care industry. Its first electric toothbrush is the top seller in Germany for many years. Design, technology, and performance are the watchwords for a Rowenta product – exactly as their founder had imagined.

ROWENTA RE-INVENTS IRONING

At the start of the 1990s, Rowenta launches the DE800 and DM800 professional irons, which go on to become the iconic iron and a great success for the brand. On a constant quest for innovation, Rowenta launches the Surfline iron in 1991. With this, the brand offers a new innovation: the "Heat and steam" system provides continuous heat and steam meaning you do not need to wait for the iron to re-heat.

HAIRSTYLING

Hair styling appliances start a new trend in the 1990s. The desire to follow fashion is beginning at an increasingly younger age, with young adults wanting to style their hair like their favorite celebrities. Thanks to a consumer approach based on studies and observations of the major global fashion trends (poker straight, glamorous curls, natural blow dry), the Group develops a full range of semi-professional hair styling tools.

DYMBO

In 1994, Rowenta invents Dymbo, the first compact vacuum cleaner: it can be carried on your shoulder and has the same high performance as a large appliance. Impossible to vacuum the corners of the room? The triangular head for the Delta System arrives in 1997.

NEW LASER SOLEPLATE

Rowenta develops a new soleplate, Laser, which is very strong thanks to a new process used to harden the stainless steel. A system of holes to concentrate and diffuse the steam makes smoothing more effective.

THE INFINIUM BAGLESS VACUUM CLEANER

Named Infinium, the Rowenta bagless vacuum cleaner represents the very essence of power, technology and design. The designer, Dick Powell, focussed on ensuring that every aspect was visible at a glance. With smooth lines from it's cover to the Delta Activ head and transparent removable container, Infinium features Air Force System technology, inspired by the aeronautical industry. It stands apart from any other category thanks to its power and futuristic design.